The Last Book You’ll Ever Need on Leadership

Start the day ready to crush it, and you’re already crushing it.

Photo by Tyler Nix on Unsplash

Exercise flexes the body and mind.

But you’ve got to put your soul into it to crush it.

Preconceptions betray the best-intentioned teams

Cropped collage illustration of a racing bicycle and rider. On biker’s legs are tattoos of an AeroPress coffee machine, and a cat dreaming of sandy island beaches.
Illustration inspired by a Gabriel Navarro-designed poster.

An established, prestigious company may assign its most innovative team to create the next breakthrough product. But when that product enters the market, why does it coast or flounder, while a competitor that no one expects breaks through, expands the market, and differentiates itself long-term? What’s going on?

Let’s make a coffee machine

When someone…

I’m a California-based designer. I lead cross-functional teams of experience designers, researchers, growth hackers and developers to help large companies shift toward an agile, sprint-based workflow to deliver customer experiences that differentiate clients in their fields.

Each day, I attempt to design experiences that contribute positively to people’s everyday lives—from…

Case study: digital forms are not just the interface

Imagine online forms that ask only a few, essential questions. Imagine the surprise when it used to take two weeks to hear back whether your form was approved, but now it takes just two days—or even just two seconds.

University of California Los Angeles (UCLA) is an international research university…

On our twisty journey to design Harry Potter’s magical 3D map

In J.K. Rowling’s magical world, the Marauder’s Map enables mischievous young wizards to navigate Hogwarts Castle’s complex halls and secret passages, and track anyone on its grounds. Rowling introduced the map in her third book and movie, Harry Potter and the Prisoner of Azkaban.

I was a member of the…

Perre DiCarlo

Author of 𝘒𝘪𝘤𝘬 𝘓𝘪𝘵𝘵𝘦𝘳 and co-author of 𝘛𝘩𝘦 𝘏𝘪𝘱𝘱𝘰𝘨𝘳𝘪𝘧𝘧 𝘊𝘰𝘰𝘬𝘣𝘰𝘰𝘬. @perredicarlo

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store